In The Standard, Ben Newman explores the philosophy, strategies, and tactics of how to create and implement standards to produce incredible results in your life.  You’ll learn about what it means to live a standards-based life as Ben reveals more than 20 factors you must consider when building effective standards.  

This detailed deep dive into the nature of standards also introduces Ben’s 4-P process of Problem, Planning, Performance, and Payoff to put your standards to work for you.