For CEOs, Founders, VPs, Managing Partners, and Elite Coaches Generating $1M+ Per Year
Limited seats. Applications are reviewed. Not everyone is accepted.
What Got You to $1M Is Exactly
What Is Keeping You From What Comes Next
________________
You built something real that generates revenue, and the results are documented. But somewhere after the win, the burn that drove you here started to go quiet.
I call it the seduction of success. The most dangerous place a high performer can stand. Not failure, a comfort disguised as progress.
THE MOTIVATION THAT GOT YOU HERE CAME FROM SOMETHING REAL.
HERE IS WHERE MINE CAME FROM.
My mother was diagnosed with a fatal disease called amyloidosis when I was seven.
The doctors gave her a timeline. But every single night, with an IV stand next to her chair, she still came to the dinner table to ask me how my day at school was.
She was 38 and died 11 days before my eighth birthday. I found something in her journal that became the ultimate standard for me…
"BEAT THE STATISTICS, BEAT THE ODDS, BELIEVE IN YOURSELF, COMBAT ANYTHING."
That is standard over feelings. A decision she made every morning and night, regardless of how she felt.
Everything I have built in 20 years, two national championships, $4.3 billion in corporate revenue, Microsoft's highest performance scores, runs on that same foundation.
That is what I am installing in your leadership over 8 weeks.
If you are ready to reignite what got you here and build a standard that does not depend on how you feel on any given morning, this program was built for you.
This is the place where YOU are going to raise YOUR standards, sharpen YOUR message, and build the kind of influence that changes lives.
"
Our team has worked with Ben for multiple years, and it has had a profound impact on us. His ability to make challenges that seem overwhelming into bite-sized tasks has made all the difference in the world. He was able to get us to focus on our process instead of the outcome. It revolutionized our way of thinking and how we attack our day.
Principal, Foster Victor Wealth Advisors,
Top 1% Advisor
"
Consistency is one of the truest measurements of performance and Ben Newman CONSISTENTLY lives to a higher STANDARD. We should all aim to become a better version of ourselves each day. If you dare to be great, read THE STANDARD!
Vice President of Player Performance
PHILADELPHIA EAGLES
$4.3B
MEASURABLE CORPORATE
REVENUE ACROSS CLIENTS
$1B+
IN PRO SPORTS CONTRACTS —
NFL, NBA, MLB
2
NATIONAL CHAMPIONSHIPS,
ALABAMA UNDER NICK SABAN
6
SUPER BOWL PROGRAMS
WORKED DIRECTLY WITH
20 YRS
HIGH-STAKES EXECUTION. IN
THE ROOM, NOT ONLINE.
300%+
AVG BUSINESS GROWTH — INDEPENDENT COACHES ON THIS PLAYBOOK
WHAT YOU UNLOCK INSIDE
THE LEADERS ACADEMY
This is about raising your standard and leading with systems that actually work.
WHEN YOU JOIN, HERE'S WHAT YOU GET ACCESS TO:
_____________________
THE 8-WEEK LEADERS
ACADEMY LIVE ACCELERATOR
Eight live weekly coaching sessions directly with me. Real-time implementation, accountability, and framework application built around your actual leadership situation. Not recorded content. Eight focused weeks with the person who built the framework.
THE BNC LEADERSHIP & COACHING PLAYBOOK — 122 PAGES
The physical and digital manual containing every accountability framework I use with Super Bowl champions and Fortune 500 executive boards. The 4 Ps of The Standard, the daily execution tools, the leadership architecture. You can train your team on it from day one.
EIGHT WEEKLY LIVE COACHING
& IMPLEMENTATION SESSIONS
Eight hours of direct coaching. Realtime problem solving and framework application inside the specific challenges you are facing in your real organization.
MONDAY IGNITION
CALLS
Every week opens with a live alignment session that sets the standard before execution begins. The same structure I have used to open game weeks in championship programs for 20 years. You start every week intentionally, not reactively.
THE BURN JOURNAL DAILY
TRACKING SYSTEM
The daily execution tool that measures what you actually did against the standard you committed to. Not how the week felt. What you did. Every high performer I have worked with at the championship level runs a version of this.
UNCOMMON COACHING
ECOSYSTEM ACCESS
The full vault of past trainings, recorded sessions, and on-demand implementation content built around the specific challenges that come up when you are installing this framework inside a real organization.
BNC ALUMNI NETWORK
—LIFETIME ACCESS
A curated community of high-networth executives, coaches, and advisors holding each other to the same standard they built during the 8 weeks. The proximity to this room alone changes the ceiling of what
you believe is achievable.
I HAVE SPENT TWO DECADES IN THE
HIGHEST-STAKES ROOMS ON EARTH
____________________
This is Ben Newman. You may have seen me running up the sidelines as a Mental Performance Coach for your favorite sports team, or recognized me for my bestselling book UNCOMMON Leadership.
I have spent five years inside Alabama's football program under Nick Saban, and that gives me a perspective few people ever see.
It's the sight of a team executing at a championship level, whether the coaches are watching or not.
That environment produced two National Titles and the blueprint for what is now known as The Standard.
This same framework was installed within Microsoft's $7 billion solutions team. The result was the highest worldwide health scores in the entire company.
The track record is verifiable: $4.3 billion in measurable corporate revenue and over $1 billion in pro sports contracts across the NFL, NBA, and MLB. Even independent coaches who adopted this playbook saw their businesses grow by over 300%.
NOW I am opening that same level of access to coaches and leaders who are ready to put in the work and perform with more consistency to achieve their HIGHEST LEVELS.
This is not a course you complete in your own time. It is a full coaching experience.
You work directly with me every week, learning the exact frameworks I have used to keep the best performers in the world disciplined, focused, and delivering when it matters most.
8 WEEKS INSIDE THE LEADERS
ACADEMY WILL GET YOU…
________________________
Leadership Systems That Work
You get access to the same mental performance tools I have used with championship athletic programs and Fortune 500 executive boards, so you lead with a structure that holds and produces consistent results at every level.
This is the framework Microsoft's $7 billion solutions team ran on. It produced the highest worldwide health scores in the company.
Direct Coaching From Ben
You get direct live coaching every single week from me, applied to your real leadership challenges with the person who built the framework.
A Community That Raises Your Standard
You join a room of coaches and executives who show up, push each other, and hold the standard they committed to. The people around you set the ceiling of what you believe is achievable.
"Leadership is incredibly heavy when you are forced to carry the culture completely alone. I desperately needed a room full of peers who operate at my level and actually get the pressure I'm under." — Voice of Customer
Clarity, Structure, and a Playbook That Actually Works
You leave with the 122-page BNC Leadership and Coaching Playbook, a clear daily structure, and a proven framework you can use with your team or your clients from the moment the 8 weeks end.
Stronger Influence and Better Results
When you sharpen your standard and build the disciplines that sustain it, the results follow in your business, your team, and every area of your life that matters outside the work.
Certification and Licensing Opportunity
Every member earns their BNC Certification at graduation. Graduates also get the exclusive right to officially license Ben's full playbook and bring the complete framework to their own clients.
Sean O'Brien, a serial entrepreneur and BNC graduate, built a 7-figure coaching practice using the frameworks, systems, and tools from this program.
WHO THIS IS FOR
THIS PROGRAM IS BUILT FOR
HIGH-PERFORMING LEADERS AND COACHES.
✔ A CEO, Founder, VP of Sales, Managing Partner, or Elite Financial Advisor generating $1M+ per year who needs a system that scales without them
✔ A leader who has already built something real and hit the ceiling that motivation alone cannot break through
✔ Someone who will show up to every session, do the work, and use what they build here inside their real organization
WHO THIS IS NOT FOR
THIS PROGRAM IS NOT FOR EVERYONE.
IT’S SELECTIVE BY DESIGN.
✗ Someone who needs external energy to start. If motivation is the engine, this framework will not hold
✗ Someone in the early stages of building. This installs a system on top of an existing operation, not on top of a blank page
✗ Someone looking for community without accountability. Every person in this room executes against the standard they commit to
"
Ben has worked with my teams for over nine years as a Performance Coach. The ‘Pound the Stone’ presentation he gave our Kansas State football team was right on the money and was timed perfectly as we begin to head into Spring football and we continue to build on our great tradition. His energy and enthusiasm was felt throughout the entire room. Our work outs now end with ‘FINISH. FINISH. POUND THE STONE’.
K-State Football Head Coach
"
There are very few people that you meet in life who come in swiftly and completely cause you to level up in an instant. To inspire better, communicate clearer, and teach you to create massive impact. Ben is hands down the master at this. Like his book, Ben is transformative and trustworthy.
Founder of the Institute of Muscle
Centric Medicine®
BECOME A CERTIFIED HIGH PERFORMANCE LEADER THROUGH THE BNC SYSTEM
YOU get trained in the same frameworks Ben uses with championship teams, executive boards, and top performers across business and sports.
Every Leaders Academy graduate earns the official BNC Certified High-Performance Leader designation.
It is the credential backed by 20 years of verified proof from Alabama, Microsoft, six Super Bowl programs, and Fortune 500 boardrooms, attached to your name and your practice.
WHY IT MATTERS:
- Strengthen your credibility as a leader people trust, backed by a methodology proven in the highest-stakes performance environments on earth, not just the coaching industry
- Use a proven system in your coaching, consulting, or leadership work that has produced $4.3 billion in measurable corporate revenue and two national championships
- Close stronger deals by showing prospects you carry a real, documented method, not just a personal track record
- Charge the rates your expertise deserves because you are bringing a verified framework, not an opinion
- Show you are part of a community that lives and leads at a different standard than the rest of the market.
AFTER YOU GRADUATE: DELIVER THE STANDARD TO YOUR OWN CLIENTS
The BNC certification is included in the program. The BNC licensing opportunity is not.
It is a separate decision available exclusively to graduates who want to expand their impact.
As an official BNC License holder, you earn the legal right to deliver Ben's complete coaching framework directly to your own clients.
His methodology, his worksheets, his implementation templates, all under your name, with his license behind it.
Here is what the license gives you:
✔ The complete BNC coaching framework ready to run in your own sessions from day one, not built from scratch
✔ Worksheets and templates for one-on-one work, group programs, and corporate team trainings, so every client engagement runs on structure
✔ Ready-to-deliver workshop content that expands your revenue beyond individual coaching hours
✔ Immediate market positioning as a licensed practitioner of a methodology proven in the NFL, Fortune 500 boardrooms, and national championship programs
✔ The ability to charge what the methodology is worth because you are delivering verified proof, not personal experience alone
Execute the system, Lead at a higher level, & Expand your impact.
THE LEADER’S ACADEMY WORK IN ACTION
"The system is predictable. It is repeatable. And the proximity to the people in that room alone is worth the investment."
— Bryce Henson, CEO, Fitbody Bootcamp
"I learned how to remain steady and neutral under pressure. He teaches you discipline. That is what changed how I perform at the highest level."
— Medical Professional, Leaders Academy Graduate
WHAT THIS FRAMEWORK BUILT FOR ONE GRADUATE
Sean O'Brien came into the BNC system as a serial entrepreneur with an existing business and a ceiling he could not break through on his own.
Working directly with Ben and the BNC team to design, deploy, and iterate every part of his coaching practice, Sean built a 7-figure coaching business in a few years.
"Having the opportunity to work directly with Ben and the BNC team to develop a coaching practice has exceeded even my highest expectations. A business that has become a 7-figure success in just a few years. The systems, tools, and messaging are incredible and they truly create life-changing impact for the clients we get to serve."
— SEAN O' BRIEN · BNC GRADUATE
THE NEXT LEADERS ACADEMY KICKS OFF ON SEPTEMBER 16TH, 2026.
THIS IS A LIVE, HIGH-ACCOUNTABILITY PROGRAM WITH LIMITED SEATS.
Scholarship pricing is available for a limited number of seats in this cohort. Once those seats are filled, the standard investment applies.
Applications are reviewed, and let me tell you once again, not every applicant is accepted. The room only performs at the level it needs to when everyone in it belongs there.
IF YOU'RE SERIOUS ABOUT LEADING AT A HIGHER LEVEL,
APPLY NOW TO JOIN THE NEXT LEADERS ACADEMY.
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HERE IS WHERE YOU STAND RIGHT NOW.
PATH A
STAY THE COURSE
Close this page. Keep leading the way you have been leading. The burn that got you here is still there. Maybe it holds. Or maybe the seduction of success keeps doing quietly what it does to every high achiever who does not address it directly.
PATH B
APPLY NOW
8 weeks with me. The 122-page BNC Playbook. The certification. And the burn reignited.
A standard built so deeply into your daily structure that it does not require ideal conditions to hold.
You lead the way my mother lived, and now I am living. Every single day.
APPLY NOW
Every leader who has done the work in this program has produced results. The guarantee is simple: follow the system, show up to every session, and do the work.
If you complete this program and do not see measurable growth in your leadership and performance, your investment is protected.
I have held this standard for 20 years in the most unforgiving performance environments on earth. The program works. The only variable is whether you do.
This seat is reserved for someone who intends to use it. Apply only if that is you.
September 16, 2026 | Limited Seats | Scholarship Pricing Available | Applications Reviewed
